Don’t you hate it when you spend a lot of money “how to” guides, memberships and tools helping you with your SEO (Website Search Engine Optimisation) efforts, only to find out everything’s changing for the coming year?
It happens to everyone and some marketers can roll with the changes with ease, while others struggle to keep up. If you look to the future it can help looking at how things might change so you can head off the SEO lag time that most marketers will experience and stay one step ahead of the competition.
The biggest change you’re going to notice is that things are evolving into real time.
Keywords, indexing – it’s going to be updated quicker than in the past, so you won’t be able to rest on your laurels enjoying a top spot in the SERPs (Search Engine Results Pages) and likewise, you’ll have ample opportunity to move up in the ranks if you pay attention closely.
In 2010, you’re going to see Google working on ways to combine real time results (which basically means the last one to mention something, if it’s indexed – it will be shown) with relevancy, which was Google’s biggest beef with websites that were unsung keywords to ‘trick’ searchers in the first place!
Real Time Search doesn’t replace regular SEO page results, though. It’s integrated into the SERPs so that you have the option of choosing the latest results or the pages. So you’ll be able to capitalize on both options for your web site & web presence.
For a marketer of market trending products and services this is wonderful to defeat competition using effective keyword-laced tweets that result in decent conversions.
All of the regular SEO Promotion tactics will stay the same. Backlinks from the right kind of relevant sites will be to your benefit, while so-called bad neighbourhoods will still damage your reputation.
You’ll want to post frequently on your site(s) and/or blog. You’ll also want to use relevant keyword phrases without ‘stuffing’ them.
It is expected that businesses – both online & offline – will be increasing their spending on SEO services and/or investing in SEO Promotion Tools to help them either boost or maintain their position in the search engines.
You can be a self-taught SEO expert just by educating yourself about what tactics are permitted (and which are frowned upon) and tracking and tweaking your methods so to get the best traffic results.
There will be more competition coming into the mix, so you’ll want to cut your teeth on the latest Internet Search Engine Optimization strategies (white hat of course) that are available. Some of the SEO tools you’ll need will be how to guides, while others are applications that analyze your existing traffic and make recommendations on how you can achieve even better results.
The Adwords competition is also going to intensify next year as brick and mortar everyday businesses join the handful of net savvy marketers and leverage the marketing powerhouse.
If you intend going to go the paid route, as opposed to using free marketing avenues like SEO, then it makes sense to invest as necessary to get the most out of you money.
I hope you found this short article beneficial and I wish you every success in your 2010.
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Good post, Richard. It is indeed beneficial. I found another equally useful post on the same topic here, you should check it out. http://blog.directorymaximizer.com/2010/01/28/7-seo-predictions-for-2010/