As a critical off-page SEO factor backlinks are huge. You need a good quantity of quality and relevant backlinks. They need to be permanent and as far as possible unique. Its no good if a competitor just copies what you have done – all the effort spent in creating your advantage will be lost. Watch this 3 minute video in which Matt Cutts explains a few things on how & why Google displays certain results from the ‘link:’ operator. Where you can see what Google sees ( in backlink terms) and how the ‘Big G’ evaluates these.
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Exactly. It’s not easy finding information on these things these days that doesn’t have a slant or where the writer isn’t just guiding you down a path which follows their own agenda, whether it’s to sell a product, a service or an idea. Give me the facts and let me decide – that’s what this article does.[editted]