Part 3. The Age of Google.
Its 2004 and three major search engines remain; MSN (now Bing), Yahoo! and of course Google. The era of keyword spamming is over. These remaining three start incorporating page ranking factors into their algorithms. Content providers and webmasters have to rely on creativity to promote and generate links to achieve long term increases in search engine rankings.
By 2005 Google starts taking into account a users search history to come up with personalized search results when logged in. Then 2 years later Google starts a campaign against paid links that affect Pagerank. Another 2 years on and the company announces it will attempt to stop the effects on Pagerank from “nofollow” links.
In todays time, SEO is for the most part, a conversation with Google search. The search engine has over 70% of the market and is the place you have to be seen, if you intend driving any worthwhile volume of organic traffic. SEO Campaigns are far more labor intensive and complex now than they were a decade ago, but this is good thing from a quality perspective. Users get better, more relevant search results and providers actually have to provide value in order to get higher rankings on the serps.
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