Guaranteed SEO – SEO Steps to Success


Keyword Research Basics:

Do thorough keyword research – this is most important.
Start with the most powerful tool available – Google’s fr’ee External Keyword Tool

https://adwords.google.com/select/KeywordToolExternal.

By entering your keywords into this tool Google themselves, will list a whole lot of other related keywords that are searched for. This is extremely powerful information, since Google dominates the search world.
Browse through these keyword suggestions and take note of those that are relevant to your market. Ideally you want to choose those that have sufficient search volumes, but little competition.
Keyword density is mostly a thing of the past. What’s more important is that you have a natural inclusion of your targeted keywords in your content. Today’s emphasis is on working them in wherever naturally possible without being artificial or excessive.

Hint: The quickest results can be made by targeting a larger number of terms than have a lower level of competition.


URL STRUCTURE

It’s about having great URL’s.  It’s crucial to ensure you adopt the right URL structure.  There are many steps that go into making great URL’s, so here are some essential tips.

  • Start from picking a domain name that is easy to remember, short and includes your main keyword.  Whilst hyphens are okay, having more than two begins to get spam-like and excessive.
  • For your individual page name(s), include a relevant keyword, so that each page has a URL that looks something like this: www.YourKeyword.com/targeted-page-keyword.html.  When possible, avoid using anything that may not provide this.  Dynamic page variables like session IDs for example are not SEO friendly. Simply put, these add a lot of unnecessary junk to your page URLs.

Hint: If you already have a site and can’t adjust the page structure to use keywords in your URLs, then you may want to consider buying additional domains (to create mini sites or feeder sites.) to support various areas within your niche. These mini sites will have the required keyword rich domain names.  You should create back links to primary site, thereby driving traffic to there.

results that are more targeted and relevant to what they are searching for.  Not only does this improve the overall user experience, but the bounce rate of your website is reduced too since your website will closely match what they are looking for.


Long Tail Keywords

To Find Long Tail Keywords:

Long tail keywords are often the secret to great search engine rankings. Long tail keywords include at least three words and when you find the ones pertaining to your niche you will be facing less competition.  Additionally, the resulting traffic you’ll generate as a result will be much more targeted and you’ll see better results overall.

Hint: It will help to add long(er) tail keywords into your URL’s as well (refer to the information in my 3rd email regarding great URL’s).  “Buyers” are found with Long Tail Keywords.

If you don’t follow this vital (but easy) strategy, you’ll make the same mistake that countless other website owners make…and SEO can end up being a strain on you.