by Richard on January 6, 2010
With today’s technology driven society, having a website for your business is a necessity. Customers expect to be able to search the internet and find their preferred business online. However, simply just owning website is not sufficient. You need to expose your website to your potential customers such that they are able to find it when searching online. The ultimate way of achieving this is through internet search engine optimization (SEO) which allows your website to rank in search results.
A well designed internet search engine optimized site will provide you with the opportunity to rank on page 1 of the search engines, expose your business to your potential customers, drive targeted web traffic to your site and ultimately improve your profits. The higher your site ranks, the more likely your potential customers will click on it, thus your aim is to rank as high as possible.
3 WAYS TO PROGRESS YOUR INTERNET SEARCH ENGINE OPTIMIZATION (SEO)
1. Keyword Research for SEO
Choose the keywords you want to rank for carefully. When a customer searches using one of these keywords, you want to display on page 1 of that search engine. Your internet search engine optimization strategy should include multiple keywords for each page in your site. Furthermore, your keywords should be at least two words in length as this drives more targeted web traffic to your site. For example, rather than optimizing your site for “marketing”, consider using “internet marketing specialist.”
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by Richard on December 23, 2009
Every day millions of people use the internet just to chat. Chatting is rated as one of the most popular internet activities today, as once you begin chatting, you’re likely to become addicted to it. On average an online “chatter” logs on at least once a day to chat. There is no crystal clear understanding why people are so attracted to this method of communication, but there are lessons to be learned by their behavior. You can take advantage of this chat “addiction” to increase site traffic to your website. 2 Ways To Use Chatting To Increase Site Traffic.
One requires less time to get started, but more maintenance time by you. The other is the reverse, a longer startup time, but less maintenance thereafter. Consider these ideas and begin implementing chatting to drive targeted web traffic to your website instantly.
1. Free Web Site Traffic by “Chat Advertising”
If chatting appeals to you then you can certainly dedicate a few hours a day delivering “adverts” to chatters. This involves visiting chat rooms with the intention of posting your website link into the chat. This can be done at random, visiting a chat room, posting your link without prompts from other chatters, then leaving and moving on to another room. This approach allows you to reach the largest audience of chatters. The best way to achieve this is to join rooms that are related to your website and its content, thereby driving targeted web traffic.
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by Richard on December 13, 2009
There is no question that many industry sectors manufacturers have been hit hard in the past few years. First hit by skyrocketing commodity driven prices by and consumer shift in preference, then by the crash of the global economy. All of these events have left those businesses that are still open for business stinging and closely watching the bottom line.
So how do you continue to promote your business and maintain your tight advertising budget, in this challenging environment? These goals can be accomplished by tapping into the power of online advertising. Adding online advertising channels to your marketing mix can help you:
• Keep traffic coming through your doors
• Measure the effectiveness of your ad dollar
While traditional advertising is capital intensive, difficult to measure in terms of return on investment and requires a significant lead time, online advertising can be quite affordable and can be measured and optimized for effectiveness. Once you have learned the principles, online marketing is simple enough to be managed in-house or it can be outsourced to agencies or consultants.
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by Richard on November 18, 2009
There is more than just playing hardball……
I have recently started my own business and would like to know how much hardball to play during negotiations. I don’t want to be taken advantage of.
Fortunately I did spend a good few years in a sales role in the corporate world so I have been drawing on this experience quite a lot.
You may also be new to business, but you ask an age-old question. When it comes to deal making, what is the right amount to leave on the table? There is no exact number or percentage, of course, but generally speaking, the answer is, enough to make another deal another day. This ultimately is a foundation of a relationship, at the very least by intention.
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by Richard on November 10, 2009
Online social media is place where most of the western world now hangs out. YouTube is the world’s second most trafficked website. It follows that this represents a huge opportunity for marketing, much like television did back the middle of the 20th Century. There are however a few things to know when venturing into this space.
Here are 5 essential facts to understand about advertising on YouTube…
Youtube Fact 1:
YouTube is not limited to short-form user-generated content. Thousands of premium content partners, from Sony to Disney to Universal Music, and fans can find hundreds of full-length feature films and thousands of full-length TV episodes on YouTube. The world premiere of Joy Luck Club director Wayne Wang’s film, “The Princess of Nebraska,” was viewed 165,000+ times during the first 48 hours — the equivalent of landing the 15th spot on the Hollywood box office charts.
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